SEO vs SEM – A Complete Overview
Owning a website is a lot of work. Creating new, useful content takes time and dedication. Meanwhile, delivering traffic to …
Beginner
Just starting out in PPC? No problem! I started this website to help beginners learn to become professionals. There are tons of beginner resources available, including my Intro to PPC course. Start learning today!
What Is PPC? A Guided Tutorial For Beginners [Part 1/5]
What is PPC? Can I learn how to do PPC for my own business? Absolutely! In this 5-part guide, you will learn how PPC works, how to launch and control a brand new account, and how to optimize your account moving forward.
Starting Your Google Ads Account [Part 2/5]
Starting your first Google Ads account shouldn’t be daunting. It should be exciting! In part 2 of Learn PPC we’ll go through, step by step, how to go from no account to getting your first PPC click on Google.
How Bidding Works in PPC [Part 3/5]
Bidding is the bread and butter of paid search. How does Google Ads bidding work? What method of bidding is right for your business? Learn all of your PPC bidding options here.
Navigating Your PPC Account [Part 4/5]
Learn how to manage your account effectively. The PPC ads interface can be intimidating at first, but it is important to learn all of the tools at your disposal. Don’t get left behind – learn how to navigate your PPC account now.
PPC Optimization [Part 5/5]
PPC optimization is what will keep your account healthy in the long term. From device type adjustments to adding negative keywords. Learn these essential PPC optimization skills now to increase your efficiency early on.